{"id":2598,"date":"2023-06-21T18:14:10","date_gmt":"2023-06-21T18:14:10","guid":{"rendered":"https:\/\/marketing-digital-mexico.com\/blog\/?p=2598"},"modified":"2023-07-07T18:18:19","modified_gmt":"2023-07-07T18:18:19","slug":"la-estrategia-seo-continua-vigente","status":"publish","type":"post","link":"https:\/\/marketing-digital-mexico.com\/blog\/2023\/06\/21\/la-estrategia-seo-continua-vigente\/","title":{"rendered":"La estrategia SEO contin\u00faa vigente"},"content":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p class=\"pvc_stats \" data-element-id=\"2598\" style=\"\"><i class=\"fa fa-bar-chart pvc-stats-icon medium\" aria-hidden=\"true\"><\/i> 729&nbsp;total views, no views today<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p><span style=\"color: #000000;\">Hemos visto los\u00a0diversos\u00a0avances en marketing digital. La pandemia ha\u00a0acelerado\u00a0el crecimiento y\u00a0en\u00a0concreto\u00a0hablamos\u00a0de\u00a0la\u00a0inteligencia artificial\u00a0en\u00a0el\u00a0marketing\u00a0digital;\u00a0Sin\u00a0embargo,\u00a0no debemos olvidar ciertas estrategias\u00a0y\u00a0herramientas que han\u00a0resistido\u00a0el\u00a0paso\u00a0del tiempo,\u00a0que\u00a0han\u00a0evolucionado\u00a0y\u00a0siguen marcando\u00a0pautas\u00a0en\u00a0los\u00a0mercados\u00a0B2C\u00a0y\u00a0B2B.\u00a0En\u00a0el\u00a0art\u00edculo\u00a0de\u00a0hoy,\u00a0te\u00a0contamos\u00a0espec\u00edficamente\u00a0por\u00a0qu\u00e9\u00a0el\u00a0SEO sigue siendo un pilar importante\u00a0del\u00a0marketing\u00a0digital.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Estrategia SEO<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">El SEO ha evolucionado\u00a0mucho\u00a0en los \u00faltimos\u00a0a\u00f1os\u00a0y\u00a0contin\u00faa\u00a0haci\u00e9ndolo.\u00a0Proporciona\u00a0a\u00a0los\u00a0compradores\u00a0respuestas\u00a0de contenido\u00a0valiosas\u00a0y\u00a0oportunas\u00a0a\u00a0sus\u00a0preguntas.\u00a0Se\u00a0trata\u00a0de\u00a0contenido\u00a0org\u00e1nico,\u00a0que hoy\u00a0en\u00a0d\u00eda\u00a0supone\u00a0un alto porcentaje\u00a0del\u00a0tr\u00e1fico\u00a0de\u00a0clientes\u00a0y\u00a0de\u00a0las\u00a0ventas.<\/span><\/p>\n<p><span style=\"color: #000000;\">Este\u00a0a\u00f1o\u00a02023 est\u00e1\u00a0asistiendo\u00a0a\u00a0tendencias en marketing\u00a0digital\u00a0que\u00a0vienen\u00a0con\u00a0IA, pero se recomienda\u00a0seguir\u00a0trabajando\u00a0en\u00a0SEO y\u00a0poner\u00a0la atenci\u00f3n\u00a0necesaria\u00a0en\u00a0desarrollar una buena estrategia de\u00a0contenidos.<\/span><\/p>\n<p><span style=\"color: #000000;\">Primero,\u00a0recordemos\u00a0el concepto b\u00e1sico de SEO: una herramienta que\u00a0tiene\u00a0como\u00a0objetivo\u00a0ofrecer\u00a0diferentes\u00a0contenidos \u00fatiles para las personas\u00a0que\u00a0eligen\u00a0un producto o servicio.\u00a0Una\u00a0estrategia\u00a0de\u00a0contenido SEO\u00a0exitosa\u00a0es\u00a0aquella\u00a0que\u00a0no\u00a0solo\u00a0atrae\u00a0m\u00e1s tr\u00e1fico,\u00a0sino\u00a0que\u00a0tambi\u00e9n\u00a0conduce\u00a0a\u00a0m\u00e1s\u00a0conversiones.\u00a0El\u00a059%\u00a0de\u00a0los\u00a0consumidores\u00a0investiga en\u00a0l\u00ednea\u00a0antes\u00a0de\u00a0realizar\u00a0una\u00a0compra.\u00a0El\u00a0n\u00famero\u00a0sigue\u00a0aumentando\u00a0en\u00a0el\u00a0mercado B2B,\u00a0ya\u00a0que\u00a0se\u00a0trata\u00a0de\u00a0productos y servicios\u00a0altamente\u00a0especializados\u00a0que\u00a0(en algunos\u00a0casos)\u00a0requieren\u00a0asesoramiento\u00a0profesional.<\/span><\/p>\n<p><span style=\"color: #000000;\">Cada vez es m\u00e1s com\u00fan que los usuarios se convenzan de comprar algo o contratar un servicio al terminar de leer un post, que con un anuncio.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p class=\"pvc_stats \" data-element-id=\"2598\" style=\"\"><i class=\"fa fa-bar-chart pvc-stats-icon medium\" aria-hidden=\"true\"><\/i> 729&nbsp;total views, no views today<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p>Hemos visto los\u00a0diversos\u00a0avances en marketing digital. La pandemia ha\u00a0acelerado\u00a0el crecimiento y\u00a0en\u00a0concreto\u00a0hablamos\u00a0de\u00a0la\u00a0inteligencia artificial\u00a0en\u00a0el\u00a0marketing\u00a0digital;\u00a0Sin\u00a0embargo,\u00a0no debemos olvidar ciertas estrategias\u00a0y\u00a0herramientas que han\u00a0resistido\u00a0el\u00a0paso\u00a0del tiempo,\u00a0que\u00a0han\u00a0evolucionado\u00a0y\u00a0siguen marcando\u00a0pautas\u00a0en\u00a0los\u00a0mercados\u00a0B2C\u00a0y\u00a0B2B.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":2599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[198,164,260],"tags":[145,226,158],"_links":{"self":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts\/2598"}],"collection":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/comments?post=2598"}],"version-history":[{"count":1,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts\/2598\/revisions"}],"predecessor-version":[{"id":2600,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts\/2598\/revisions\/2600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/media\/2599"}],"wp:attachment":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/media?parent=2598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/categories?post=2598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/tags?post=2598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}