{"id":2604,"date":"2023-07-17T09:25:26","date_gmt":"2023-07-17T09:25:26","guid":{"rendered":"https:\/\/marketing-digital-mexico.com\/blog\/?p=2604"},"modified":"2023-07-07T18:56:08","modified_gmt":"2023-07-07T18:56:08","slug":"posicionamiento-de-marca-como-hacer-que-tu-negocio-sea-exitoso","status":"publish","type":"post","link":"https:\/\/marketing-digital-mexico.com\/blog\/2023\/07\/17\/posicionamiento-de-marca-como-hacer-que-tu-negocio-sea-exitoso\/","title":{"rendered":"Posicionamiento de marca: c\u00f3mo hacer que tu negocio sea exitoso"},"content":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p class=\"pvc_stats \" data-element-id=\"2604\" style=\"\"><i class=\"fa fa-bar-chart pvc-stats-icon medium\" aria-hidden=\"true\"><\/i> 660&nbsp;total views, 2&nbsp;views today<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p><span style=\"color: #000000;\">El posicionamiento de la marca es\u00a0el\u00a0pilar m\u00e1s importante para que\u00a0una\u00a0empresa\u00a0sea\u00a0sostenible\u00a0y\u00a0est\u00e9\u00a0preparada\u00a0para\u00a0el\u00a0futuro.\u00a0Es\u00a0un factor\u00a0relacionado\u00a0con\u00a0el\u00a0branding\u00a0para\u00a0reforzar\u00a0la\u00a0identidad corporativa.\u00a0El\u00a0mercado B2B\u00a0es\u00a0muy competitivo en\u00a0la\u00a0actualidad,\u00a0por\u00a0eso\u00a0es\u00a0importante\u00a0estar presente\u00a0en\u00a0la\u00a0mente del\u00a0consumidor.\u00a0Hoy te\u00a0contamos\u00a0c\u00f3mo lograrlo.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00bfQu\u00e9 es el posicionamiento de marca?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">En marketing, el posicionamiento consiste\u00a0en\u00a0dise\u00f1ar\u00a0una oferta comercial que\u00a0consiga\u00a0crear\u00a0un\u00a0v\u00ednculo\u00a0entre\u00a0el\u00a0usuario y\u00a0el\u00a0prestador\u00a0del\u00a0servicio.\u00a0Para cualquier\u00a0negocio,\u00a0independientemente\u00a0de su\u00a0industria,\u00a0una\u00a0estrategia\u00a0de\u00a0posicionamiento\u00a0de\u00a0marca\u00a0ofrece\u00a0importantes beneficios\u00a0tales\u00a0como:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Ventas continuas gracias al reconocimiento y visibilidad de marca.<\/span><\/li>\n<li><span style=\"color: #000000;\">Confianza afianzada con los compradores, construcci\u00f3n de una audiencia que preferir\u00e1 a tu empresa por la imagen de tu marca en el mercado.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Actualmente, el posicionamiento de marca se\u00a0realiza\u00a0a trav\u00e9s del\u00a0\u00e1rea\u00a0digital. Para tener \u00e9xito con\u00a0cualquier\u00a0estrategia\u00a0de\u00a0posicionamiento,\u00a0debe\u00a0comprender\u00a0el\u00a0comportamiento\u00a0del\u00a0comprador\u00a0y recordar que\u00a0el\u00a0posicionamiento\u00a0de\u00a0marca\u00a0y\u00a0la\u00a0creaci\u00f3n\u00a0de\u00a0marca\u00a0son dos conceptos diferentes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p class=\"pvc_stats \" data-element-id=\"2604\" style=\"\"><i class=\"fa fa-bar-chart pvc-stats-icon medium\" aria-hidden=\"true\"><\/i> 660&nbsp;total views, 2&nbsp;views today<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p>El posicionamiento de la marca es\u00a0el\u00a0pilar m\u00e1s importante para que\u00a0una\u00a0empresa\u00a0sea\u00a0sostenible\u00a0y\u00a0est\u00e9\u00a0preparada\u00a0para\u00a0el\u00a0futuro.\u00a0Es\u00a0un factor\u00a0relacionado\u00a0con\u00a0el\u00a0branding\u00a0para\u00a0reforzar\u00a0la\u00a0identidad corporativa.\u00a0El\u00a0mercado B2B\u00a0es\u00a0muy competitivo en\u00a0la\u00a0actualidad,\u00a0por\u00a0eso\u00a0es\u00a0importante\u00a0estar presente\u00a0en\u00a0la\u00a0mente del\u00a0consumidor.\u00a0Hoy te\u00a0contamos\u00a0c\u00f3mo lograrlo.<\/p>\n","protected":false},"author":2,"featured_media":2605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[178,186],"tags":[145,314],"_links":{"self":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts\/2604"}],"collection":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/comments?post=2604"}],"version-history":[{"count":1,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts\/2604\/revisions"}],"predecessor-version":[{"id":2606,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts\/2604\/revisions\/2606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/media\/2605"}],"wp:attachment":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/media?parent=2604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/categories?post=2604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/tags?post=2604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}