{"id":2616,"date":"2023-08-18T09:11:17","date_gmt":"2023-08-18T09:11:17","guid":{"rendered":"https:\/\/marketing-digital-mexico.com\/blog\/?p=2616"},"modified":"2023-08-03T18:23:49","modified_gmt":"2023-08-03T18:23:49","slug":"el-account-based-marketing-todo-lo-que-necesitas-saber","status":"publish","type":"post","link":"https:\/\/marketing-digital-mexico.com\/blog\/2023\/08\/18\/el-account-based-marketing-todo-lo-que-necesitas-saber\/","title":{"rendered":"El account-based marketing: Todo lo que necesitas saber"},"content":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p class=\"pvc_stats \" data-element-id=\"2616\" style=\"\"><i class=\"fa fa-bar-chart pvc-stats-icon medium\" aria-hidden=\"true\"><\/i> 610&nbsp;total views, 1&nbsp;views today<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p><span style=\"color: #000000;\">Es el\u00a0tipo de\u00a0marketing\u00a0que\u00a0le\u00a0permite\u00a0dise\u00f1ar\u00a0estrategias\u00a0para llegar al\u00a0tipo\u00a0de\u00a0compradores\u00a0a\u00a0los\u00a0que\u00a0desea\u00a0llegar. Combina\u00a0marketing\u00a0de\u00a0contenidos,\u00a0plataformas especializadas y\u00a0acciones\u00a0comerciales.\u00a0Mediante\u00a0el\u00a0uso\u00a0de\u00a0estos elementos podemos\u00a0llegar\u00a0al\u00a0cliente\u00a0para\u00a0cerrar\u00a0una venta.\u00a0En\u00a0el\u00a0art\u00edculo\u00a0de\u00a0hoy\u00a0te\u00a0vamos\u00a0a\u00a0explicar\u00a0algunos puntos sobre esta modalidad\u00a0y\u00a0por\u00a0supuesto\u00a0saber\u00a0c\u00f3mo\u00a0utilizarla.\u00a0\u00bfQu\u00e9 tipos\u00a0de\u00a0marketing\u00a0basado\u00a0en\u00a0cuentas\u00a0existen?\u00a0\u00bfDe\u00a0qu\u00e9\u00a0est\u00e1\u00a0hecho?<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>El ABM se recomienda trabajarlo cuando tu empresa B2B en alguna de las siguientes dos situaciones:<\/strong><\/span><\/p>\n<h3><span style=\"color: #000000;\">Tu\u00a0negocio\u00a0tiene pocos clientes potenciales<\/span><\/h3>\n<p><span style=\"color: #000000;\">Supongamos que\u00a0su\u00a0empresa ofrece productos o servicios muy\u00a0espec\u00edficos\u00a0en\u00a0su\u00a0industria,\u00a0lo\u00a0que\u00a0da\u00a0como\u00a0resultado\u00a0que\u00a0menos compradores\u00a0busquen\u00a0exactamente\u00a0lo\u00a0que\u00a0est\u00e1\u00a0vendiendo.\u00a0Descubrir\u00e1\u00a0que\u00a0las estrategias de marketing tradicionales no tienen el mismo impacto\u00a0que\u00a0en\u00a0otros\u00a0negocios.\u00a0La raz\u00f3n es\u00a0que\u00a0incluso\u00a0si\u00a0llega a una\u00a0gran\u00a0audiencia,\u00a0es\u00a0probable\u00a0que\u00a0esos usuarios\u00a0no\u00a0necesiten\u00a0su\u00a0producto.<\/span><\/p>\n<p><span style=\"color: #000000;\">En este caso, una estrategia de marketing\u00a0basada\u00a0en\u00a0cuentas es la mejor opci\u00f3n.\u00a0En\u00a0otras\u00a0palabras,\u00a0vendedores\u00a0que\u00a0pueden\u00a0aprovechar\u00a0plataformas especializadas y llegar a\u00a0esos\u00a0clientes\u00a0objetivo,\u00a0ya sea\u00a0a\u00a0trav\u00e9s\u00a0de\u00a0redes\u00a0o\u00a0en\u00a0ferias\u00a0comerciales\u00a0de\u00a0la\u00a0industria.<\/span><\/p>\n<p><span style=\"color: #000000;\">Recuerda que con este tipo de marketing\u00a0de\u00a0contenidos,\u00a0necesitas crear informaci\u00f3n\u00a0valiosa\u00a0para los usuarios. Esto\u00a0se\u00a0puede\u00a0hacer\u00a0a\u00a0trav\u00e9s\u00a0de\u00a0art\u00edculos\u00a0profesionales\u00a0sobre\u00a0su\u00a0producto o compartiendo\u00a0sus\u00a0historias\u00a0de\u00a0\u00e9xito.<\/span><\/p>\n<h3><span style=\"color: #000000;\">Su\u00a0empresa\u00a0tiene\u00a0clientes de\u00a0alta\u00a0calidad\u00a0(Customer Lifetime Value)<\/span><\/h3>\n<p><span style=\"color: #000000;\">Si es tu caso, el ABM funcionar\u00e1 para ti porque tus compradores son f\u00e1ciles de retener y con capacidad de recomendaci\u00f3n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p class=\"pvc_stats \" data-element-id=\"2616\" style=\"\"><i class=\"fa fa-bar-chart pvc-stats-icon medium\" aria-hidden=\"true\"><\/i> 610&nbsp;total views, 1&nbsp;views today<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p>Es el\u00a0tipo de\u00a0marketing\u00a0que\u00a0le\u00a0permite\u00a0dise\u00f1ar\u00a0estrategias\u00a0para llegar al\u00a0tipo\u00a0de\u00a0compradores\u00a0a\u00a0los\u00a0que\u00a0desea\u00a0llegar.<\/p>\n","protected":false},"author":2,"featured_media":2618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[384],"_links":{"self":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts\/2616"}],"collection":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/comments?post=2616"}],"version-history":[{"count":1,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts\/2616\/revisions"}],"predecessor-version":[{"id":2619,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/posts\/2616\/revisions\/2619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/media\/2618"}],"wp:attachment":[{"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/media?parent=2616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/categories?post=2616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-digital-mexico.com\/blog\/wp-json\/wp\/v2\/tags?post=2616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}